[DDN] New YouTube channel for non-profits

[K Wong]

I got some news this morning that YouthNoise was chosen as one of a
handful of non-profit 'launch partners' for a new YouTube nonprofit
channel. If any on this list have been thinking of making PSAs (DD
related or otherwise), I'd encourage you to consider YouTube as a
distribution medium for your campaigns. It has worked very well for
us.

PS. Press release attached...

Kelvin {at}
YouthNoise.org

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See YouthNoise featured on YouTube (http://youtube.com/nonprofits;
http://youtube.com/youthnoise ). YouthNoise is one of 13 nonprofit
organizations chosen as launch partners for YouTube's new nonprofit
program. The program, which begins today, September 27th, allows
501(c)(3) organizations to have a special channel designated as a
nonprofit and the functionality to receive donations directly through
the YouTube site. In addition, the YouthNoise video about youth
homelessness is featured on YouTube's homepage today. Current views
are nearing 30,000!

Check out the attached press release from YouTube.


YouTube Debuts Non-Profit Program

San BRUNO, Calif. – September 27, 2007 – Hundreds of non-profits
currently leverage YouTube, the leader in online video, to raise
awareness of their causes. Today at the Clinton Global Initiative,
YouTube announced the YouTube Non-Profit Program, a way to make it
even easier for people to find, watch and engage with non-profit video
content on the site.

Organizations with 501c3 tax filing status that register for the
YouTube Non-Profit Program receive a free non-profit specific YouTube
channel where they can upload footage of their work, public service
announcements, calls to action and more. YouTube's global platform
enables non-profits to deliver their message, showcase their impact
and needs, and encourage supporters to take action.

"Video, unlike any other medium, allows non-profits to give a tangible
demonstration of their efforts, connect with people and exponentially
widen their reach," said Douglas Staples, Senior Vice President,
Strategic Marketing & Communications from the March of Dimes. "We are
excited to be an initial participant in the program. We'll use our
YouTube channel to reach out to a younger audience and engage them in
our mission, which is to give every baby a healthy start, and we
encourage other non-profits to do the same."

YouTube Non-Profit Program participants will receive:

•    A premium channel on YouTube that serves as a non-profit's hub
for their uploaded videos. Through the channel, people can connect
with a non-profit via messages, subscriptions, comments and more. Non-
profits will also receive enhanced channel branding features and
increased upload capacity.

•   Designation as a "Non-Profit" on YouTube that clearly identifies
organizations as a non profit for YouTube community.

•    The ability to embed a Google Checkout donation button on their
channel and video watch pages that allows people to make a
contribution directly from YouTube.

•     In the coming months, non-profit channels will have a
centralized area on YouTube, making them and their videos more easily
discoverable.

"When YouTube was founded we dreamed that people would someday
leverage the site to make the world a better place," said YouTube
co-founder Chad Hurley. "It is an honor to have great organizations
and individuals utilizing the YouTube to raise awareness of noble
causes and we are thrilled to offer a program that helps them thrive
and inspire change."

At launch there will be 13 non-profits participating in the YouTube
Non-Profit Program including:

24 Hours for Darfur • American Cancer Society • Autism Speaks • The 92
Street Y • The Asia Society • Ed In '08 • Friends of the Earth •
International Rescue Committee • March of Dimes • Youth Noise • The
ONE Campaign • The Clinton Global Initiative • World Vision Stir



Application Process
Non-profits can apply for a non-profit channel type by going to
youtube.com/nonprofits and filling out a short application, which will
be processed by our grants team. This page will also contain
information on how to take advantage of this new channel type, as well
as some tips for how to use YouTube effectively for advocacy and
fundraising.

-more-

About YouTube
Founded in February 2005, YouTube is the leader in online video, and
the premier destination to watch and share original videos worldwide
through a Web experience. YouTube allows people to easily upload and
share video clips on www.YouTube.com and across the Internet through
websites, blogs, and e-mail. YouTube has quickly become the leading
destination on the Internet for video entertainment. YouTube is a
subsidiary of Google, Inc.



Media Contacts:

Aaron Ferstman

YouTube

press at youtube.com